James Barras

It’s hard to imagine Valentine’s Day without the traditional greeting cards, whether accompanying a gift of flowers and candy, or sent between children in a school room. For commercial greeting card companies, February 14th is as important to them as the December holidays, Easter, and Mother’s Day.

Valentine’s Day as a celebration of romantic love predates printed greeting cards by a few centuries. In fact, the reason that sending romantic greeting cards became popular was because of the most un-romantic thing you can imagine: a reduction in postage rates.

In 1765, Parliament authorized the creation of “Penny Posts” that used a uniform rate of one old penny per letter throughout Great Britain and Ireland. Printers took advantage of the ease with which people could send letters to each other on Valentine’s Day by crafting cards with love poems on them. Many of these verses were collected in 1797 in the book The Young Man’s Valentine Writer, which was a resource for the lover with a romantic soul but not the most confident poetry style.

By the mid-19th-century, the Valentine’s Day greeting card was flourishing across England. Although people still followed a tradition of creating handmade Valentine’s Day cards from lace, ribbons, and flowers, commercially produced cards now overtook them. In 1835, the English post office mailed 60,000 valentines. As production expenses dropped, the English card manufacturers branched out creatively with humorous and sometimes vulgar cards… many of which we would find startlingly familiar in the 21st century. One of the common jokes on these cards was to design them to look like marriage certificates or court summons.

Across the Atlantic, the United States was slower to embrace the popular British custom. It wasn’t until 1847 that a U.S. printer mass-produced greeting cards for Valentine’s Day. Only two years later, American journalists noted how rapidly people in the country had embraced the tradition, turning into a fad that has never died down. The woman who printed the first U.S. Valentine’s Day card, Esther Howland, is today recognized by the Greeting Card Association with the annual “Esther Howland Award for a Greeting Card Visionary.”

The greeting card industry certainly has reason to thank Ms. Howland. Her idea of going into business printing romantic greeting cards, which came to her after she received a traditional English valentine when she was 19 years old, now sells 190 million cards in the U.S. every year. That number doesn’t include the smaller exchange cards used in elementary school classrooms, which would swell the number to 1 billion. (Who receives the most Valentine’s Day cards each year? Teachers!)

Whether you send out Valentine’s Day cards—handmade, store-bought, digital—or not, we at A–Professional Heating and Air Conditioning hope you have a happy February 14th.

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Holiday greetings from all of us at A–Professional Heating and Air Conditioning!

December is a time of celebrations across the globe, despite the cold weather that affects much of the countries in the Northern Hemisphere. In fact, the cold weather is one of the reasons that it is so important for people to embrace celebrations of light, color, food, and warm drinks—what better way to cheer up during a time of short days and low temperatures?

There is another reason to feel joy at the end of December, regardless of your religion or culture: an astronomical event called winter solstice.

Four astronomical markers divide the seasons on planet Earth: two solstices and two equinoxes. Equinox (a combination of the Latin words for “equal” and for “night”) is the point in Earth’s orbit when its axis is parallel to the Sun. Solstice (from the Latin words for “sun” and “to stand still”) is the point in orbit where the Earth’s axial tilt points toward the Sun. During the equinoxes, which occur at the start of spring (vernal equinox) and fall (autumnal equinox), the periods of day and night are the same length. During the solstices, which occur at the start of summer (June solstice) and winter (winter solstice), either day or night is at its longest period. June solstice is the longest day of the year; winter Solstice is the shortest day of the year.

Occurring on the 20th or the 21st of the month (this year it falls on the 21st), winter solstice marks the official beginning of winter, but also the point at which the days start to grow longer once more. The sun, which has dropped lower in the sky since the June solstice (June 20-21) and reaches its lowest point above the horizon on noon on winter solstice, once again begins to rise.

From the earliest human prehistory, people have recognized the winter solstice as an important event in their lives. When winter survival was difficult for early human societies, the sight of the sun beginning to rise in the sky once more was a symbol of hope and a reason to celebrate.

(All of the above applies to the Northern Hemisphere of Earth. The equinoxes and solstices flip in the Southern Hemisphere. For example, in Australia, Christmas is a summer holiday.)

However you commemorate and observe this time of year, we hope you and your family have a joyful and safe season!

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